On December 25, 2022, on that day, we waved at Marine Drive and danced to a new beat. We traded hush-hush secrets for laughter, music, and movement. We named this beat Period Zumba, a place where women moved, grooved, and told their truth. Just moving bodies and tales unfolding among songs and solace found in the most surprising manner: together. For when women dance unapologetically, the world is taught to hear without judgement. Aarya got the waves dancing that day, and quietness sat down for the first time ever.
On February 11, 2023, we talked about menstrual, sexual, and reproductive health in a space of women eager to tell their truth. The kind of conversation that still makes some rooms go silent. We asked and learnt. And we gave out Aarya Cups as small gestures of freedom, concrete reminders that care can be clean, safe, and stigma-free. Because when we say “period talk”, we don’t mean hushed tones in the corners. This is normal. This is mine. And I’m okay.
On Women’s Day, March 8, 2023, we wanted it to be different with open-hearted discussions of what truly counts: comfort and hygiene. We debunked those myths, shared experiences of women’s voices, and introduced women to the Aarya Menstrual Cup as a way to make life feel a bit lighter for them and for the earth. “I’m comfortable in my skin” and I’m confident in my flow.” That’s what this day was: an awakening. The kind that reminds you: care isn’t a luxury; it’s a language to show some love for your body, and at Aarya, we’re fluent in it.
On December 25, 2023 Carter Road, Bandra, was permeated with the smell of salt, chocolate, and new beginnings. We laughed, we sang, and we exchanged Aarya Cups, chocolates, and rose petals, and for once, periods were not something to be hidden; they were something to be honoured. Space was filled with rhythm and assurance, with women becoming friends, strangers turning into sisters, and everybody knowing that comfort can take the form of kindness. Because when care is over a layer of music, cramps appear softer a little. That day, Aarya did not come she came differently with care.
Carter Road, Bandra 25th December, 2023, The sea breeze carried laughter, songs, and stories, which had long been hidden under awkward smiles. We named it Songs, Sweetness & Support, but actually, it was about being able to say, ‘Men sat down and talked about menstrual cups their initial thoughts, their reservations, and their epiphanies.’ And just like that, the “taboo” began losing authority, each one a small act of defiance against decades of silence. There were giggles, surprises, some raised eyebrows and then compassion. Because when men get periods, it’s progress towards better partnership. Aarya feels that true change starts when all genders enter into dialogue, not simply the women experiencing it.
On Valentine’s Day, 2024, Marine Drive full and enquiring. We erected a wall of posters with the message: “Dear Valentine, what do women really want?” They began approaching; they read, hesitated, and one simply reached out and ripped down the first poster. And what happened was raw, gorgeous truth. They didn’t require roses or rings; just voices around them requested understanding, respect, and space to just exist. Because true love doesn’t come in bouquets. It comes in silences because love isn’t red; it’s real. That night, the beach reverberated with something truer than romance. And on that day, Aarya reminded the world: the most romantic thing you can give a woman is to see her wholly, completely, without caveat.
Valentine’s Day came a little differently at Aarya this year; if you’ve ever asked what it takes to make awareness appear easy. On Valentine’s Day, February 14, 2024, there were no red roses here but red cups, rolling cameras, wire-tangled chaos, and a great deal of heart. We actively jogged along Marine Drive in pursuit of the ideal shot, chai-sipping between takes, and silent sobs after genuine conversations; this was love on the move, but amidst all the hubbub, there was genuine, belly-laughing laughter. We captured moments that didn’t make it to the edit: the raw smiles, the side-splitting jokes, and the relieved sighs when everything finally fell into place. Because at the back of every crisp frame you see, ten messy ones made it real. And that’s what we adore: the rough bits that pack the most heart. This Valentine’s Day, love did not dress in red; it dressed in sincerity.
On Women’s Day, 2024, through the narrow streets of Kamathipura, Aarya scattered their care. Red-light district Mumbai’s streets were alive with Kamathipura’s streets with one intention: replacing stigma with support. We didn’t carry pity; we went with the intention of discussing periods, dignity, and hygiene with women who had heavier stories than silence and whispered about care. We carried presence and distributed cups, exchanged smiles, and took away understanding and awareness. And in between those alleys, hope regained its footing once more. Because empowerment is not always boisterous; sometimes it is a soft dialogue beneath buzzing street lamps.
July 3, 2024, a day that showed education is the strongest expression of care. We partnered with the Rotaract Club of Mithibai to do what we do best: initiate honest discussions. We talked together with the underprivileged women and girls about menstrual health, broke myths that never had a home, and distributed Aarya Cups to the people who needed them most. We are empowered with powers the power of information, choice, and confidence. Because changing the world usually begins with four words: “Let’s talk about it.” Discussion of periods is actually a discussion of power.
I Accept that I have read & understood
